Check out Partner Manager Sarah Iles’s ‘top tips’ below on making the most out of our platform functions, plus the best ways to get great value from your CPA’s through the power of cross-sell. We also reveal who has been chosen as WhiteLabelDating.com’s Partner of the Month…
TAKE ADVANTAGE OF OUR EXPANDABLE REG FORM
January is always a big month for the dating industry so it’s the perfect time for you to market and optimise your sites to theirfullest potential. Try adding our expandable registration form to your landing page – the form only shows 3 fields to begin with and once the user has filled those in, the next 2 appear. This makes the sign up process seem a lot shorter and has improved ‘click-to-reg’ on sites by up to 10%. Contact your Partner Manager to get the coding for this.
MOVE YOUR SITE TO THE PREMIUM TEMPLATE
Still have sites on the Standard Template that could do with an update? The Standard Template is now around 8 years old and as of 31st March, we will no longer be supporting this template. The Premium Template is a better, cleaner design and partners that have moved their site to the Premium Template have seen up to a 10% increase in conversion rates. Speak to your Partner Manager if you need to transfer any sites to this better-performing template.
THE POWER OF CROSS-SELL
We all want to get the most out of our members and cross-promoting / selling from one site to another is a perfect way to do this, also helping you to cover your acquisitioncosts. You can advertise any of your other sites with a banner in your email footer, application footer, a snippet inside the application or even all three. How you do this is up to you – whether it’s from General to Mature, General to Adult or vice versa, there are many different combinations depending on what sites you have with us. Chat to your Partner Manager about this to figure out the best way for your business.
Congratulations to Paul Swinney who is WhiteLabelDating.com’s Partner of the Month. Paul’s portfolio experienced fantastic growth throughout December – his UK dating sites saw a 37% member rise compared to November, with his international sites seeing a fantastic 70% increase! All of Swinney’s sites saw a general increase in basics, and conversion rates have also improved. Well done Paul!
B2B PR & Marketing Executive