There are traditional times of the year where you would perhaps expect more people to be looking for a date, Christmas and Valentine’s Day for example. However after monitoring 4 months worth of search interest in Google for keywords related to “dating” we found they are peaking a lot more frequently then originally thought.
The results show a consistent and solid trend being repeated over the monitored 4 months. It shows that the search results spike higher every Saturday and Sunday compared to the weekdays. There are also smaller spikes repeated almost every Wednesday, clearly people get a bit lonely midweek! These figures show that more people are searching for these keywords at frequent weekly periods and not just particular times of the year.
To understand the graph below is really simple: The numbers on the graph reflect the number of searches that have been done for a particular term; these are relative to the total number of searches done on Google over time. They don’t represent absolute search volume numbers because the data is normalised and presented on a scale from 0 – 100; each point on the graph is divided by the highest point or 100. When we don’t have enough data, 0 is shown.
Information like this could be useful to you if you are thinking about when to use your marketing spend. A great site that can help you compare search volume patterns is Google.com/insights/search.com, check it out, some of the results might just surprise you.