We thought you may be missing us and our updates, so wanted to let you know what we have been working on at WLD recently to improve your site and member experience.
As reported in the Find Out What’s New On Your Platform email, the introduction of the Icebreaker feature (the free one off introductory email available to all members) was so successful it increased conversion rates by 26% . To encourage more activity on your sites and drive your conversion rates even higher, we have now extended the range of ages and locations members can send Icebreakers to, meaning members can contact people of any age and up to 400 miles away! Now thats a lot of members!
We also wanted to let you know that we have just received our first success story from a couple who met via an Icebreaker – a woman from Cornwall and a man from Birmingham. They are madly in love and engaged to be married so this feature really is working for our members, as well as you!
‘Icebreakers have increased conversion by 26%’
The recent improvement means the feed can pull in members from more than one region – giving your users a more localised and targeted experience.
‘Improving customer experience with our new member feeds’
As always thank you so much for all your support. We’re glad to see such improvements to the conversions across the platform and are confident that with all the new developments this will only continue.
Make sure you keep in touch, we’re available to speak to you on 01753 271280 or alternatively by email at [email protected].
B2B Marketing Manager
White Label Dating