After more than seven years of political wrangling, delays and policy reversals, the Internet Corporation for Assigned Names and Numbers (or ICANN) gave what appears to be final approval to the .xxx domain.
This is great for partners running sites on the Adult Network, with the benefits of .XXX including a predictable increase in revenue streams, greater customer retention and the ability to target audiences in all available territories using easy to remember, directly relevant domain names.
The sale of the .xxx domain name will begin in the Q2 of 2011. At the moment, 230,000 URLs have already been reserved and more adult websites are also expected to be forced to buy its .xxx version even if this will not be really something mandatory for them to protect their brands.
Before you rush out to register your desired domain, please take in to consideration limitation with online marketing, especially when using search engines to advertise. Frequently changing parameters regarding adult content could present issues with the approval process.
WhiteLabelDating.com would recommend pre-registering a .XXX domain if you are using (or wish to advertise) using Ad Networks. This will also protect your brand against competitors / cyber squatters who may purchase the domain instead. If you have any queries, do get in touch with the Partner Team who will be happy to advise.
Kaleigh Scott
WhiteLabelDating.com Partner Manager.