According to Google, the term ‘online dating’ experienced a huge surge of searches throughout December and had particularly big spikes of traffic for the term on Sundays.
Looking at WhiteLabelDating.com’s data, the four days post Christmas had a 25% increase in sign-ups compared to the four days prior to Christmas, highlighting the huge demand for online dating at this time of the year.
January is also ‘National Break Up Month’, so now is the time to ramp up your campaigns, keeping them at full throttle to take advantage of the influx of online singletons making New Year (relationship) resolutions! Need some ideas or advice on the best way to do this? Speak to our Partner Team today!