Partner site launches new design and marketing plans

Charlotte Cory, partner and author of ‘Thinking of Leaving Your Husband’, has really pulled out all of the stops to make the re-launch of a successful one.

Joining the baby boomer internet dating revolution, is a direct result of Charlotte’s BBC Radio 4 comedy series (which has also been turned into a book) “Thinking of Leaving Your Husband”, a cautionary tale for our times. The series featured Sarah, the heroine, walking out on a stale and unhappy 20 year marriage. “I was approaching my 50th birthday. One morning, I looked at my husband over the breakfast table and thought: Is that it?”

Aware of how difficult dating can be later in life after coming out of a long marriage, Charlotte set up the site to help others in a similar position to herself with the concept being – there is no reason to spend the second half of your life on your own, whatever your circumstances.

The new site design not only looks great, but Charlotte has also got some exciting plans to market the site and gain some great exposure. Enlisting the help of Relationship Expert Christine Webber, the site will feature a blog which will be updated with regular dating articles, helpful tips and online dating pointers, which will also be heavily promoted using the larger social media sites such as Facebook, Twitter and Pinterest.

The pair are now being coined the Trinny & Susannah of dating for the over 50’s, gaining lots of interest from TV and press. In addition, Charlotte is currently recording for her upcoming radio series which will air at the end of the year. We’re really pleased to see such brilliant plans for the site and we’ll be sure to update you on the results from the marketing efforts as and when we see them.

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