Partner Focus: Real and Smooth Radio

This month, we’re putting one of our top performing media partners, Real and Smooth Radio, in focus.

Real and Smooth Radio joined the family in October 2011. Their dating portfolio includes Real Radio Dating, Smooth Radio Dating and Smooth Radio Dating 50 plus. What’s more, in light of the success of Real Radio Dating, the group recently launched XS Dating for Real Radio XS listeners. Clearly, radio and dating are a dream combination with the group achieving a staggering +416% increase in revenue in the past year alone.

Their success can largely be attributed to a strong commitment to advertising, with regular online promotions and a large amount of on-air radio coverage promoting the dating sites. The ever-popular Smooth Radio Dating has also been highly successful in cross-selling to its sister site, Smooth Radio Dating 50 plus – responsible for almost 30% of registrations to the mature site.

Congratulations to Real and Smooth Radio on a successful first year. We look forward to a long and prosperous future with you!

Spread the love