According to an article published on Techcrunch, the steep decline in print advertising just keeps getting steeper and, for the first time, even online ad sales have gone down. Total print ads in the U.S. were down 16 percent in the second quarter to $8.8 billion.
Online advertising is also down.
Perhaps this is why newspapers are returning to known revenue generating sources such as dating – particularly in-paper dating through IVR and online dating.
We’re in the process of rolling out a few hundred dating sites for regional newspapers in the UK and will be formally announcing this and some more partnerships in October. We’ve already seen some sites generate more in their first month on our platform than they did for 6 months previously.
We’ll be releasing more information for newspapers and media owners in October about how they can specifically benefit from a white label online dating solution.