It’s been another busy week at WhiteLabelDating.com. It marked the first review of our new 24/7 moderation service and we had a Jubilee weekend just as successful as the Queen’s (really!)…
A RECORD BREAKING JUBILEE WEEKEND
The Queen had a Jubilant Jubilee Weekend and so did WhiteLabelDating.com!
Whilst the Great British public were breaking records on the Thames and down The Mall, WhiteLabelDating.com were breaking records online. The end of the four day weekend saw an increase of 46% in the number of members online, in comparison with our last record in May. That’s the highest ever volume of traffic on our platform!
In addition, on Sunday 3rd June, member subscriptions were up almost 30% compared to the week before, and ‘re-initials’ (members who previously downgraded and decided to renew their subscriptions) increased by an impressive 84%.
An excellent weekend all round!
24/7 MODERATION: NIGHT SHIFT SUCCESS
After a lot of training and many late nights/early mornings (depending which way you look at it!) 24/7 moderation is up and running.
Each of our many moderators has around 4000 items a day to approve. Now that we have a team working around the clock, everything from pictures to profiles and diary entries to ice breakers can go live faster than ever before, whilst still maintaining accuracy in identifying scammers.
We’ve had some great results from the new hires so far, so here’s to the future!
MAY COMMS ROUND-UP
Kicking off the month with a Free Read for all UK customers, we saw the number of members online during the 4 hour period increase by 20%.
In addition, we saw the promotion of our Bolt-Ons, a competition to win a Panasonic Lumix Digital Camera and some great success stories.
To find out more, head over to our blog and read the full round up from Comms Team Member, Jenna Keating.