With 2011 whizzing by at a fast rate, sometimes it’s good to stop and take stock of how the year has gone so far. We have asked a selection of the WhiteLabelDating.com team to provide some ‘mid-year business resolutions’ to inspire and help your dating business grow strongly for the rest of 2011.
When designing your home page remember that its sole purpose is to drive visitors to sign up. Therefore, the most important element on the page is the sign-up form. Make sure that this takes centre stage, is concise and easy to read. Any other elements should reinforce the message that they should join whether it’s through gallery images, bullet points, SEO text or testimonials. Don’t over complicate the page for the sake of it and don’t include elements on the page that don’t serve a purpose. Andrew Scrivener, Designer.
You’re spending significant cash driving members to your dating site, so why monetise them just the once? You’ve worked hard to build a brand that members recognise, so expand that into different countries on the general, adult and mature networks. With niche sites becoming the key attraction for singles, launch niche options too! With cross reg recently launched, members can register to multiple sites within your portfolio with just ONE click which could potentially result in that user paying for multiple subscriptions. Speak to your Account Manager to learn more about expanding your brand and making the most of cross reg! Lauren Barnes, Partner Account Manager.
Great for boosting your SEO ranking, generating Media and PR interest, and most importantly giving your business a personality, which in turn will help to engage with your users. The most important thing to remember when blogging are the three C’s; Create, Communicate, Connect. Create relevant content to communicate your brand message and in turn connect with your audience. You probably won’t see results over night but the long term effects will see users returning to your site and your brand becoming established. Amy Loudon, Content & Copywriting Coordinator.
Over the years we have seen various traffic source issues for partners. If you use only one source of traffic and you come up against a problem (or increasing competition), your business is likely to drop or it will cost you significantly more to sustain the level you had been previously running. Don’t put all your eggs in one basket- it may be the stand out performer, but never drop all your other traffic sources just for that one reason. Always keep a small level of targeted traffic coming from other areas. Most paid search platforms (Google included) will offer higher quality scores for consistent spend and decrease quality scores for inconsistent campaign activity. Gary Taylor, Partner Account Manager.
B2B PR & Marketing Executive