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May International Focus

Can you believe that we are edging near the half way mark of 2011?! Read on to find out about our special Bank Holiday member comms, plus revealing results regarding the Australian and Irish networks!

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Do you have a piece of The Australian pie?

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Our Australian network is soaring! Ahead of its projected forecast, the network has grown a fantastic 100% since January with April smashing all previous figures for collected revenue! May is looking set to beat April’s figure, so if you don’t have a dating site in Australia, speak to the Partner Team today and get it whilst it’s hot!

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The Luck Of The Irish!

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Another area with massive potential is our Irish Network. May’s revenue is predicted to be 28% up on April’s figures, with basic members up by a fantastic 26% in the same period! If you haven’t done so already, why not discuss the possibiliities of brand extension into this area or launch a new dating site concept for the Irish market? As always, the Partner Team are happy to help you grow your portfolio and can help advise you on the best way to do this, so why not get in touch?

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Bank Holiday Member Communications

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On Monday (23/05), a competition was launched urging members to upload diary entries to be in with a chance of winning some great vouchers including ‘experience days’ for general and mature members and ‘ultimate festival packs’ for alternative members. The aim of this activity is to encourage new content across the sites, increasing the duration time spent on site by members.

Tomorrow (Friday 27/05), a newsletter featuring some of the best diary entries will be going out to both basic and full members to promote the recent activity, also announcing a Free Read to basic members that will begin at midday (27/05), ending at midnight on Saturday (28/05). This will act as a warm up to Bank Holiday Monday (30/05), where a special ‘3 for 2’ upgrade offer will be sent to basic members, driving conversion from the previous engaging activity.

The newsletter promotions will be going out across all networks. For countries that won’t be having a Bank Holiday on Monday, the newsletters will still be going out but without the Holiday branding.

If you have any questions about member communications, please do not hesitate to get in touch with your Partner Manager who will be happy to help. Keep your campaigns at full throttle to take advantage of the rise in Bank Holiday traffic and these member-luring offers!

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Thanks For Reading!

As always, don’t forget to follow us on Twitter, join in on Facebook and check out the blog for all the latest news and goings-on.

Kindest regards,
Louisa Page
B2B PR & Marketing Executive

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