May Comms Round-Up

May kicked off with a Free Read for all UK Networks to celebrate the good weather we’d been having (who knew it would leave us so quickly!). The number of members online during the 4 hour session increased by 20%. To make the most of the increased online activity, we followed up the Free Read with a promotional offer, which proved so popular it was extended.

A competition was then launched across all UK Networks to win a Panasonic Lumix Digital Camera and accessories. To be in with a chance of winning the prize, we asked members to upload a photo depicting their perfect bank holiday. Unsurprisingly, we saw a double digit percentage increase in photo uploads during the competition period.

We know that all of our members are different; some find love straight away, whilst others take their time. With that in mind, we don’t like to see people leave before they’ve found what they were looking for. To help them along the way, we sent out an offer to recently lapsed members, giving them the chance to re-upgrade with a preferential discount. This proved to be an effective retention method and was a great learning experience in how to treat lapsed members.

When our members find love on one of our sites, we like to shout about it!  This month, we sent out news of our greatest success stories out to the whole of the UK General, Mature and Gay Networks.

We also promoted our Bolt-On features in the month of May, offering all full members on the UK, AU, IE, US and ZA Networks the chance to win free Bolt-On’s for life by making just one Bolt-On purchase. In the 3 days following the campaign launch, Bolt-On purchases increased yet again.

Having had recent success with competitions on the UK Networks, we ran a competition offering members the chance to win a £100 e-voucher for sending an Ice Breaker. In just two days, there was a 16% increase in the number of Ice Breakers being sent.

As you all know, May saw the launch of our brand new Notification Bar. This lead to a new email campaign informing members of the new feature, which has proven very popular so far. We also  like to have fun with our Featured Member e-mails and this month we launched our first ‘Most Wanted’ e-mails across UK General and Mature Networks. The campaign is based around popular members, as voted for via Encounters.  The e-mails featured a Western ‘Most Wanted poster’ theme and had strong response rates.

And then we started work on the Jubilee campaigns… but we’ll save that for next month’s Comms Round up!

Jenna Keating, Comms Team.

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