It’s been an action-packed March already here at WLD HQ! We have lots of news to share with you so without further ado, we present to you the Mid-Monther.
Same-day conversion rates have been great across the board. Compared to last week’s figures, the whole business is up by 8%, with the mature network up by a fantastic 14%. The profile page improvements have received great feedback (which launched around this time). Stay tuned for more ‘tech’ announcements in the near future!
The “shopping basket” has had its annual re-jig, used to calculate inflation that reflects Britons’ changing tastes. Online dating has made its debut this year. “Increasing numbers of people now seek a partner via internet dating sites,” said Phil Gooding, a statistician at Britain’s Office for National Statistics. This is great news for WhiteLabelDating.com and our partners, as it truly illustrates the importance of the industry and consumers’ ever-growing need for online dating sites.
We realise how important Google Analytics tracking is to you and your business, giving you maximum clarity of your member activity on your websites. So we’ve now just released an update to the Google Analytics tracking inside the Premium Template application. This update will allow you to use the Google Analytics E-Commerce features, allowing you to track revenue and payments by source, campaign and keyword within your Google Analytics account. For further information, please click here.
This month, we ask Partner Manager Hannah Mace for her Top Tips…
1) Maintain momentum with any PPC campaigns, this will ensure that your quality score doesn’t drop unnecessarily. It will also enable you to gauge more of an idea about which keywords perform best as you’ll have an even spread of data. Sporadic campaigns are ineffective and will end up costing you more in the long run! Your partner manager will be happy to take a look over your campaign and provide useful feedback on how to make the most of your AdWord spend.
2) Make your landing page as eye catching and unique as possible. The amount of effort which goes into driving traffic to your site could all be wasted if you have an unimpressive and dull looking landing page. Ensure that the potential users you’re spending time and money marketing and advertising to are likely to respond positively to your landing page, with the results being more basic sign ups! Take a look at my blog post for more on this.
3) Building a brand takes time, but is imperative if you’re not planning to rely totally on pay-per-click advertising. Creating a strong brand image is invaluable if your site is going to be successful in the long term. To build a brand you should consider utilising Twitter, Facebook and blogging channels and where the opportunity arises, you should gain as much feedback from your members as possible. Posting interesting and on-topic articles/tweets will all work towards achieving this, and requesting feedback either via your twitter page or through the use of an online form like Wufoo will enable you to develop your site to meet your members’ needs. After all it’s your members’ user experience which will determine how much revenue you make!
B2B PR & Marketing Executive