Looking ahead: Future predictions for the online dating industry

– parent company, Global Personals, celebrates 10 years in the online dating industry –

Windsor/London, 28 August 2013: Global Personals Ltd, one of the largest privately owned online dating businesses in the world, today celebrates a decade of business success. With a diverse wealth of expertise and knowledge, the in-house team takes a break to look to the future and predict some of the next fun trends (if a bit wacky!), to take place in the forever-evolving online dating industry…

Wearable technology and augmented reality

“In the next 5-10 years, wearable technology and augmented reality combined will make online dating more tangible and similar to the offline experience. Sensory elements will populate the online dating industry.” Nuria, PPC Specialist.

“In 20 years time, most single people will be using dating sites and technologies such as Google Glass, which will allow us to simply glance at someone we like in a quiet train or noisy bar and see if they’re single. It could link us to whatever dating site they’ve joined and we could sign up then and there and get chatting. We wouldn’t have to make awkward small talk in front of other listening passengers or try to shout over a DJ and if we’re out with friends, they needn’t even know.” Matthew, Customer Care Moderator.

“In the future our relationship statuses will be worn like a badge of honour. Do they share my interests; are they looking for someone like me? All will be revealed just by looking at the floating graphics above their head!” Pete, Head of UX.

Virtual dating

“Communication will be done on the latest device and when ready, you can determine the location and date as holograms. The member gets to see the other person in full and can determine whether a) they match their photo and b) whether their personality matches their personality online. Because it’s a hologram, you can date as you would in real life without the risk of any potential dangers.” The Partner team,

“As the supply of potential new dates increases, the demand for first date requests in coffee shops will follow the same trend. A new step will develop, where the majority of people will have a “first virtual date”, before meeting in person for the second or “first real” date.” Ben, Head of Innovation.

DNA or gene matching

“In 100 years, DNA-based matching. You won’t need to tell a system who you want, your genes will. For the near future, “always-on” mobile matching will be popular. You’ll be alerted when someone in the same train carriage or pub is a high match.” Barry Frost, CTO.

Social media-driven profiling

“One area I expect to grow considerably in the coming years is profile validation. Dating sites will incorporate users’ social wealth – analysing their Facebook friend lists and online persona, to give increased confidence for the authenticity of the profile. This will make it nearly impossible for scammers to target users of online dating sites and will grow trust within the online dating industry.” Ross Williams, Co-Founder & CEO.

“Algorithms will coordinate with social media-driven profiling, to know your (online) tastes better. For example: if you were saying on Twitter how much you hated thrash metal, that would be logged and you would be recommended other members who agreed with you.” Louisa, PR & Marketing Exec.

About Global Personals Ltd.

Launched in 2003, Global Personals Ltd is one of the largest privately owned online dating companies worldwide. With annualised revenues approaching £50 million, the company currently employs over 140 full time staff and owns and operates an online dating and bingo portfolio including, and, whilst its B2B service,, offers a platform for brands and individuals to power their own dating sites. provides the dating software, membership database, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest.

The company has received a collection of accolades including fastest growing company in the South East, UK, in the Deloitte Technology Fast 50 and Deloitte Technology Fast 500 EMEA (2010-2012), highly ranked in The Sunday Times Virgin Fast Track 100 (2010-2012) and the European Media Momentum Top 50 (2011- 2013). has also won ‘Best Dating Software Provider’ for three consecutive years (2010-2012) at the industry awards, iDate.

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