Welcome to WhiteLabelDating.com’s International Focus. Read on for the latest news from our Australian and South African networks plus an important update from Google.
‘WHO’S NEAR ME’ – AUSTRALIA LAUNCH
We are pleased to announce that our new map search tool, ‘Who’s Near Me’, is now live across the Australian General network.
Who’s Near Me’ uses post-code data to create a visual landscape that allows members to tailor their search by area and view the profiles of users in the location they’re looking for.
In highlighting the accessibility of other members, the function enhances member engagement and in turn, keeps members online for longer and ultimately increases conversion rates.
If you have any questions regarding this update, get in touch with your Partner Manager who will be happy to assist.
SOUTH AFRICAN UPDATE
Our partners had fantastic performance in South Africa last week with a great conversion rate increase of 22% from the previous 7-day snapshot and re-initials also grew by 32%, at the expense of our competitors. Revenue was also up by 16% from the previous week.
If you would like to launch a dating site in South Africa or could do with some advice on your existing sites in this market, do get in touch with the Partner Team. We are the only service to provide a dedicated team to our partners so make the most of them and keep ahead of your competitors!
GOOGLE WEB OPTIMIZER CLOSING
On 1st August, Google Optimizer will be closing down. The features from the tool will be integrated into Google Analytics via its new strand, Google content experiments.
Partners will need to re-tag pages, but the general Analytics (UA) tracking on sites should remain the same as the new feature is being incorporated in Analytics.
THANKS FOR READING!
B2B PR & Marketing Executive