Following on from a successful International Workshop for a selection of top tier partners at our Windsor office, this week’s newsletter delves into the latest research and findings for the territory down under, Australia. Read on for the latest news about our booming Aussie network plus some handy facts regarding this important online dating market…
AUSTRALIA: KEY STATS
– Australia is 50 times the size of the UK
– With 22.4 million inhabitants it is just below a third of the UK’s population.
– 89% of citizens live in urbanised areas; with Sydney, Melbourne and Brisbane being the top 3 largest cities.
– Aus is well connected, with 17 million online (80% of population) and 18 million subscribed to mobile contracts.
– 68% of the population is aged between 15-60, with a very even male to female ratio of 1:1!
THE CURRENT MARKETPLACE
Australia has a mature and developed online dating market with lots of established local dating brands. The stigma once attached to online dating is now a thing of the past, with 62% of Australians stating that they ‘have used or are considering using online dating sites’.
The market is growing due to the arrival of new dating sites leading to a +30% Year on Year rise in dating search queries in Q1 2012. One of the major trends is the use of mobile to access dating sites accounting for 33% of all dating searches, double the amount from last year and a higher percentage than the UK and US dating markets.
With a relaxed adopting attitude to online dating, great online connectivity plus a good pool of singletons eager to date online, Australia really does offer great prospects and returns for our partners operating in this market.
OUR AUS NETWORK PERFORMANCE
In the last 12 months, the WhiteLabelDating.com Australian network has outperformed the market, giving established local dating sites a real run for their money as more Australians sign up to our partner sites.
New joining members and revenues in June 2012 have both increased by over 1,200% versus the same period last year. Sign-ups through mobile have also mirrored the growing trend, with basic sign-ups through mobile up by +118% in the past 6 months and revenues also up by a fantastic +251%.
RECOMMENDATIONS
With the WhiteLabelDating.com Australian database growing by the day, now is the time to look at launching your sites into this market or targeting niches that you may have previously disregarded for being ‘too niche’!
Mobile is also a key area of growth – take advantage of our great mobile platform to maximise the return for your dating business and ensure you implement mobile landing pages.
If you have any questions, do speak with your Partner Manager – whether you would like some advice on the best ad networks or help with setting up a new Aussie dating site from scratch, they are here to help you. Get in touch today.
THANKS FOR READING!
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