Marking 60 years of The Queen’s reign, the Diamond Jubilee celebrations will centre around an extended Bank Holiday weekend on 2, 3, 4 and 5 June 2012. Dubbed the ‘Jubilee Effect’ by UK government, now is the time to make sure your dating business is prepared for the increase in online spend and traffic…
BANK HOLIDAY EXTENDED!
UK workers will be able to enjoy a four-day weekend, followed by a short working week. Traditional movement and spending patterns will be broken as people are working less, and will be willing to spend more to get value from days off.
Around one fifth of the UK workforce are looking to make the most of the break by taking off the three days between weekends, giving them a lengthy nine day holiday (DirectGov). Coupled with the huge ‘staycation’ trend (predicted to give the economy a £7.3billion boost), which is being heavily promoted by VisitBritain, more people than ever before are predicted to be staying at home over the Jubilee weekend.
NOW is the time to ramp up your spend to take advantage of the predicted increase in online traffic.
During last year’s royal wedding celebratory Bank Holiday, we saw +23% of basics upgrade to become full members.
We often see a spike of traffic on a Sunday- with a Bank Holiday Monday and a Bank Holiday Tuesday, this traffic could certainly continue.
If you haven’t done so already, speak to your Partner Manager about the best ways to increase your campaigns at this vital time in your business.
If you are going away on holiday, don’t forget to tell your Partner Manager, who can keep an eye on your portfolio for you.
PARTNER TEAM HERE TO HELP YOU
We all get stuck or ‘hit the wall’ with work sometimes, so why not book in a meeting with your Partner Manager or speak to the team to get their thoughts on making the most from your dating sites?
TheWhiteLabelDating.com partner team constantly update and learn new skills so they can provide a great service to you. It’s our job to provide the best, which has been applauded by industry, tech and business awards. So… what are you waiting for? Get in touch today! The team are here to help you and will be available throughout the entire Bank Holiday period.
THANKS FOR READING!
B2B PR & Marketing Executive