As we reflect on last year and look to the future, WhiteLabelDating.com‘s international networks look even brighter for 2012. In this newsletter, we report on how South Africa and Australia are currently performing. We think you will be pleased with the results…
It’s official! South Africans are moving to our sites in even greater numbers than ever before. 2011 saw another year of strong annual growth: monthly new joining members increased by a very impressive+141%. We believe this fantastic growth to be way ahead of the overall SA online dating market average, which has seen a fairly flat performance over recent years with established brands declining in popularity as South Africans move away in favour of new niche dating sites on our platform.
This impressive annual growth rate has been driven by the sterling efforts of our partners who have had an increased focus on this market, together with the staggering 64 product initiatives we have introduced over the past 12 months to make the WhiteLabelDating.com platform thebest in the business.
And the SA success story continues… the year has got off to a tremendous start with a +32% growth of new members joining in the first week of 2012, compared to the same time frame in January 2011.
Australia has been another key territory for our partners last year and like the South African network, started out very strong in 2012 with record-breaking sign ups in January.
With general, mature and niche interest sites all performing well down under, we predict big things for our partners in this country across 2012.
Need advice with your Aus campaigns? Have some niche ideas that you would like to discuss? Get in touch with your Partner Manager – they are there to help your dating business grow.
Now is the time to capitalise on the growth rates seen in both markets and ramp up your campaign activity as we lead up to the biggest event in the dating year… Valentine’s Day.
Don’t forget – our Google qualified Partner Team are always here to help you. If you have any queries about expanding your portfolio internationally, why not get in touch?
B2B PR & Marketing Executive