Introducing Icebreakers

As part of our continued effort to improve our platform and the revenue from your site(s), we are working on a schedule of developments to maximise the returns that you see. Most recently, we have invested considerable resources into the introduction of Icebreakers, which we are glad to announce have now launched.

Everybody knows that sending the first communication on a dating site can be the most daunting – which is why we’re making it free.The introduction of Icebreakers means that members are able to write a message introducing themselves and what they’re looking for and send to hundreds of members determined by age and location. This is all done with one simple click of a button.

Not only does this lower the barrier for entry, it encourages basic members to upgrade to respond with email, which we believe will see an improvement in conversions across the sites.One of the biggest benefits is that it also encourages a better quality of members in the database as in order to be able to send an Icebreaker the members are required to have a full profile and moderated profile picture.

Initially, this is being rolled out across the General network and to women on the Adult network. This is to encourage more women to engage in communication with men on the site, which we know gets more of them paying! We will continue to review the performance across the Adult network before deciding whether to introduce to male members in the future. Whilst the Icebreakers are still in their infancy, initial results are very encouraging with an uplift in both initial and reinitial revenues. We expect to see these results continue as members are encouraged to use this facility as part of our continued communication programme. This programme has already begun with members having been informed of the additional feature. 

This is a great new feature which helps your site stand out from the competition and we would encourage you to build this into your online marketing campaigns moving forwards. If you have any questions or wish to discuss the effect this new development could have on your site and your members feel free to give your Partner Account Manger a call and they will be happy to help. We look forward to seeing the exciting and profitable results.

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