International Focus: Ireland

With summer apparently in full swing(!) outside our lovely HQ, we take a look at the online dating market in Ireland.


Our Irish Network


September looks set to be a fantastic month for collecting the highest amount of member subscriptions that we have ever witnessed on our Irish network!

Does your portfolio cover this relatively emerging online dating market? With low CPA’s, now is the time to invest!

Our Partner Managers are here to answer any questions that you may have. Perhaps you have an idea for a niche site? Want some advice on what type of domain to choose? Have a promotional idea to fit around  the next Irish Bank Holiday on 31st October? Get in touch today.


Stats Corner: Ireland


Online dating in Ireland is growing in popularity by the day and has good levels of online spending from consumers.

– 3.1m of Ireland’s population are online (66% penetration)*

– 77% of online users use Facebook (2.3m)**

– The Average Irish user spends 18hrs online each month***

– ‘dot-com’ is used by lots of leading sites (but obtain .i.e. as well)

– Less urbanised population – but 40% live within 100 km of Dublin  (worth considering trial /  selected location based targeting)

Source: * Internet World Stats March 2011, ** Comscore Feb 2011,  *** IPSOS MRBI Feb 2011


Facebook Workshop – Discount For Partners


Focusing on Facebook, the world’s largest social network with over 700m users, this one-day conference hosted by Chinwag on 6th October in London, will give you an insight on how to harness this vast platform to create a positive impact on your business.

Packed full of case studies, presentations, panel sessions and interviews the day provides a unique opportunity to learn from global brands, their agencies and carefully selected industry experts.

Join your peers and gain a comprehensive perspective on Facebook Marketing from strategy through to implementing tactics and the costs involved, discover analytics and audience insight and quiz the experts on what the future holds. have a special discount code for our partners. Click here to get a fantastic 40% off the standard ticket price!


Thanks For Reading!

We hope that you have found this newsletter useful. Don’t forget to check out Twitter, Facebook and our blog for up to the minute news and handy tips.

Kind regards,

Louisa Page

B2B PR & Marketing Executive

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