GlobalPersonals.co.uk saw a 15% reduction in basic member registration costs within a few days of switching on the Google Optimizer and it continues to improve.
The Google Conversion Optimizer is an AdWords feature (free for accountholders) that allows marketers to set their maximum costs-per-acquisition and get automated keyword bids. The tool adjusts cost-per-click bids based on potential conversion, using data such as location, match quality and user operating system to determine the value of a click.
On average, campaigns adopting the Conversion Optimizer achieve a 21% increase in conversions while decreasing their CPA by 14%.
Why not give the Google Conversion Optimizer a try today? Your Partner Account Manager will also be happy to help with any queries you may have about this service.
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