Following the initial launch of the South African network in late 2008, we are really pleased with the performance of sites on the network to date and remain enthusiastic about the potential that this market shows.
In our continued commitment to grow our partners sites on the network, we’re pleased to announce a number of changes that have been made to strengthen and develop the database.
As a dedicated service provider, we pride ourselves in keeping a finger on the pulse in terms of trends emerging in the markets and South Africa continues to show huge potential for growth as broadband penetration continues to increase.
The most recent research that we undertook showed that the market here is still in it’s infancy, offering great potential for brands entering the market at present.
Having identified the opportunity presented within the South African market, we undertook a review of the user experience on the platform (including the actual platform and comms that they receive) to ensure that these members were receiving the best possible service.
Following the review, we have identified a number of improvements that we plan to make to maximise the satisfaction of members on the platform. The first of these changes we are pleased to announce have now been completed:-
- Updated platform with amended tone of voice, grammar and imagery to reflect the target market
- Amended communications plan with content re-written by locals to ensure authenticity
- Tailored seasonal promotional communications plan to reflect South African national and cultural holidays
These are the first of many improvements that are being rolled out across the platform and we look forward to providing further updates over the coming months.
We remain excited about the opportunities that lie in this territory and anticipate even greater conversion rates with members satisfaction increasing.
With many of our partners having launched sites on this network, we look forward to working with you to help grow your sites. If you don’t have a site in this territory, please get in touch with your Partner Manager today to discuss the possibility of starting another site.
Should you have any queries, don’t hesitate to get in touch.
B2B Marketing Manager
White Label Dating