Internet users get 99% of their information from search engines, social media referrals and targeted content. So with this in mind, and with the Jubilee just around the corner, now is the time to start thinking about how you’re going to make the most of this huge event in the social calendar.
Blogs: With so much excitement around the Jubilee you’ve got great blog material, so get blogging! Produce quality content that your users will find interesting and useful, then actively promote it through social media; great for link building and SEO. Focus on your keyword usage and link building between each of the articles, for example; ‘Ways to Celebrate the Jubilee with Your Date’ could link to ‘What’s on’ – (a blog focusing on what events are happening across the UK and great for regional keyword rich copy).
Twitter: Stay one step ahead of the game by creating a Twitter schedule and automating your tweets. Be sure not to make the mistake of thinking that everything you tweet needs to be directly about dating either. What social media, and in particularly Twitter, allows you to do is add real value to your brand by uniquely connect with fans through a more informal tone.
Schedule tweets that link to your blog, interesting articles, general comments around the Jubilee and questions to get your followers interacting with your brand. Of course, you can’t rely on scheduling every tweet as you may want to get involved in particular trending topics (to be part of a wider discussion and get more exposure) or reply /re-tweet others. However, scheduling your tweets is an effective way to maximize both your time and your social media presence.
There are plenty of apps which are great for scheduling tweets including timely, twuffer and social oomph.
Facebook: Whereas Twitter is the go to platform for information, Facebook is a lot more visually stimulating. Images inspire clicks, especially on Facebook where that image is seamlessly integrated as part of a person’s news feed. However, be aware that if a user has liked your brand on Facebook they will receive all of your updates. While it’s great to get your brand seen, be careful not to bombard your users with information and border on ‘spamming’ their news feed as this will have a detrimental effect.
A great way to implement Facebook over the Jubilee weekend is to update your page with featured members – perhaps one member per day over the Jubilee weekend. Another good idea to promote the site via Facebook would be to run a Jubilee themed competition. Announce the competition on the Friday and carry on the updates throughout the weekend, revealing the winner on the last day of the Jubilee celebrations (5th June).
These are just a few great ways in which you can make the most of the surge of traffic that we are expected to see over the bank holiday weekend. So why not get your creative caps on and start preparing for the Queen’s Jubilee.