It’s that time of year when you can make a big difference to your business! A time when potential members are stuck inside, lonely and bored, with 53% saying they intend to be logged on to the internet over the Christmas period (according to research by The Sun).
With only 4 days to go till Christmas and 11 days till the New Year, we have put together this special edition of Top Tips to help you maximise this festive opportunity and power on through till 2011! Read on for some great advice from a selection of experts and the WhiteLabelDating.com team!
Gear Up For The New Year!
We see the same trend every year that January is always a busy month for sites as the run up to Christmas is a peak time for break-ups (according to Facebook research). Get prepared with targeted advertising campaigns to take advantage of the peak in traffic. (Laura Cowell, Partner Manager).
Treat Yourself To Some New Domains!
Internet daters are becoming more sophisticated and selective. They are becoming more aware of what they want, and are seeking out niche dating sites to fulfil their needs. White Label Dating’s platform helps you serve up what people want, with specific niches to meet their specific desires and fantasies. Treat yourself to some more domains this Xmas, so you can increase your profits in 2011! (Mark Brooks, Online Personals Watch / Courtland Brooks).
Your Customers Are Happy – Take Advantage!
Our Customer Care Team is dedicated to providing your customers with a 1st class service. We adjust our handling techniques to suit every individuals personality and needs and won’t end the call until the member leaves happy. So, why not take advantage of the outstanding customer care by placing a Customer Feedback section on your homepage. It’s a great way for you to share with both existing and new members the level of service and care you provide. Your own little review centre – it will work wonders. (Jessica Dimsdale, Customer Care Manager).
Submit Your AdWords Now!
As we approach the Christmas holidays we expect to receive a large influx of late ad approval requests. If you are planning to submit new or edited ads we would advise doing this as early as possible this week. (Russell, The Google UK and Ireland AdWords Team).
Promote The New Christmas Gifts!
Promote the new Christmas gifts on your splash page(s). These are a great way of monetising the members on the sites, as well as showing relevant content and engaging with your members. Contact your Partner Manager if you would like any details of the new gifts available. (Melissa Thompson, Partner Manager).
Merry Christmas from WhiteLabelDating.com!
Thanks for reading our top tip special! We would like to wish you all a very merry Christmas and say a big ‘thank you’ to every single partner for their hard work over the past 12 months.
Kindest Regards,
Louisa Page
B2B PR & Marketing Executive.