With 10 days to go until Christmas and the New Year just around the corner, we have put together this special edition of ‘Top Tips’ to help you maximise this festive opportunity and power on through to 2013! Read on for some great advice from the WhiteLabelDating.com team.
MONETISE YOUR MEMBERS
Ensure your portfolio is brimming with cross registration banners to monetise members and make the most of the additional time they spend browsing your site. Plus, get on the phone to your partner manager to ensure you are up to date with our Christmas comms plan. We have all sorts of special offers that you can use in your paid advertising or social media campaigns. It also means that when you see peaks in your revenues, you can understand exactly where it’s coming from and know what your members respond well to. Lauren Barnes, Senior Partner Manager.
SEASONAL LANDING PAGES
Get into the spirit and tap into the festive cheer your members could be feeling – get your landing pages looking seasonal with a few Christmassy touches. This will instil confidence in your potential members that the site is fresh and up to date. David Adams, Partner Manager.
KEEP IN TOUCH
Communicate with your partner manager. It’s a busy time for us all, so please let us know if you aren’t around, if you need any help with campaign management, site approvals, and general assistance; we’d be more than happy to help you whenever possible. Kabeer Ghale, Partner Manager.
SCHEDULE SOCIAL MEDIA
Just because you slow down for Christmas, it doesn’t mean your customers / potential customers do too. At a time when people will be surfing the web from the comfort of their sofa, hitting the online sales and testing out new gadgets, it’s essential that your brand is visible online. Make sure your social media is covered by preparing and scheduling compelling content that is ready to post automatically. Amy Loudon, Content & Copywriting Coordinator.
ADS – GET FESTIVE
Create Christmas specific ads that cover the festive period. This can have a huge impact on your Click Through Rates, in turn generating more traffic, increasing quality scores and all round improving the performance of your advertising campaigns. Gary Taylor, Senior Partner Manager.
THANKS FOR READING!
Don’t forget – the partner team are here to help you. If you have any queries, do get in touch and they will be happy to assist you during this busy festive period.
B2B PR & Marketing Exec