The latest spate of Bank Holidays have provided a successful time for WhiteLabelDating.com partners. Comparing the same time-frame last year, revenue collected was up by a staggering 90%.
Our Email Marketing team did a great job with the ‘Royal Treasure Hunt’ promotion, encouraging members to find a prince or princess profile to increase engagement and site activity. There was a 14% increase on page views compared to the previous week, plus the time members spent online was up by 7% during this period. The Royal Wedding day (29th April) received the highest page view traffic with a fantastic 94% increase. Newsletter revenue also increased by a fantastic 36%, with the South African network peaking at a 95% click-through rate.
A wide selection of Partners booked in time with their Partner Managers in the office / over the phone and upped campaign spend to take advantage of the millions of people enjoying the time off for Easter and the Royal Wedding. Get your thinking caps on for yet another Bank Holiday on Monday 30th May!