To help you power through the last bit of summer (or winter depending on where you live), we have come up with some great ideas that will really help you grow your online dating business!
Improve Click To Registration Rate With Our Optimised Form!
We all know that in order to make a successful dating site on the WhiteLabelDating.com platform, you need traffic. If the traffic is there, then your page needs to be optimised to ensure your visitors become members!
We now have a registration form that consists of just 5 fields- Looking For, Name, D.O.B, E-mail and Password. This means that the dropout rate of registering members is less, which leads to more basic members! This new registration form is only available for sites on our premium template, so if you are still using our old template, talk to your Partner Manager about upgrading your site in order to make the most of the shorter, more effective registration form!
Expand Your Brand!
We run a number of networks, but the UK is unique in that it has its very own Mature Network (which converts the best too!).
The Mature Network contains members that are aged 40+, looking for love and relationships. If you have a general site in the UK, then why not set up a mature sister site and cross sell your 40+ members over?
You can monetise these members twice by offering them a dedicated 40+ network which includes thousands of new faces who match their age range and share more common interests. Just login to the Partner Portal and take a look at the ‘members by age range’ report on your general site’s overview. Here, you can see the age demographic of your general site members and if you have registered a number of 40+ members, then adding a mature option is a no brainer! Why not speak to your Partner Manager, who will be happy to go through any queries that you may have.
Get Ready For August Bank Holiday!
The last UK Bank Holiday before Christmas is nearly upon us! How are you going to make the most of this natural rise in online traffic? Start planning now! Our busy Comms team will also be planning a campaign to help convert your basic members, so make the most of this time! Speak to your Partner Manager if you would like to go through any ideas that you may have.
Thanks For Reading!
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Kind regards,
Louisa Page
B2B PR & Marketing Executive