Fancy a spring clean of your dating portfolio but would like some ideas how? Read on for Partner Manager Gary Taylor’s ‘top tips’ plus we also reveal who is WhiteLabelDating.com’s Partner of the Month…
GARY’S TOP TIPS
A-B OR MULTI-VARIANT TEST EVERYTHING
It is essential to test everything that you do to your landing page – you may think that you have improved the look and feel – but what do the people who will be using the site think? I’ve seen partners double their return on investment by making simple changes. Think about:
- Using the expandable registration form
- Simplifying the landing page and only having one call to action
- Changing the brand image
- Moving the registration form to a different area
Speak to your Partner Manager if you would like to discuss any of the above suggestions.
Online dating through mobile is growing in popularity by the day- not just in the UK, but worldwide. Since launch, the WLD mobile platform is seeing a 26% increase in traffic and is currently making up 20% of total registrations across the network – pretty impressive considering some of the sites have only just launched on mobile and are still working on their new marketing campaigns!
Not only is the click-through-rate stronger, the click-to-registration is also high. If you don’t have your sites on the mobile template yet, work with your Partner Manager to get this enabled. Once you’ve done this, you can start advertising your sites on mobile devices through Google and other networks.
PARTNER PORTAL REPORTS
The WhiteLabelDating.com partner portal includes some fantastic numbers and stats that can help you target your site even better than before. It can tell if men or women are likely to pay on your site, what age band you should be targeting in campaigns (e.g. when advertising on Facebook) and where your members come from – helping you build campaigns for specific regions. Ultimately, every statistic we’ve added to the Partner Portal will help you in some way. Make sure you are getting the most out of this valuable resource by speaking to the Partner Team who can help with any queries that you may have.
PARTNER OF THE MONTH
Congratulations to David Phillips who is our Partner of the Month.
David has spent a lot of time redesigning and testing the changes to his home page and has now revamped his whole portfolio, greatly improving his click-to-registration rate. He has also spent time reviewing his campaigns and upping them accordingly to tie in with the new page designs, regularly keeping in touch with his Partner Manager to discuss the progress and get feedback / further ideas. Congrats David!
INTERNET WORLD SUCCESS
We had a busy 3 days exhibiting and presenting at Internet World this week, thanks to those who came and said hello! There was a real buzz on the WhiteLabelDating.com stand and our seminar with GMG Radio was absolutely packed! 1,890 jelly babies were consumed on our stand and the WLD dancers entertained everybody! Congrats to those who won Kindles in our daily competition.
If you came to Internet World and would like to speak to our Partner Team about setting up a site with us, please click here (or simply respond to this email).
THANKS FOR READING!
B2B PR & Marketing Executive