Here at White Label Dating, we understand the importance of tailoring experiences for different target audiences. With our society increasingly spending their lives online, people expect to be express their individuality and for profiles on social networks to reflect the true them.
Dating sites are no different to this, especially with the subject matter being so intimate in people’s lives. Following feedback from recent research, we have listened to the members and are pleased to be announcing some changes to reflect this.
In an attempt to improve the experience, we have replaced the characteristics and interests that members can choose on the adult network to better reflect the tone of the sites, and this will be rolling out across the platform with effect from next Wednesday. The example profile copy has also been updated to encourage members to communicate what they’re looking for on the site.
We’re confident that this change will not only allow members to better reflect their interests but learn more about others on the site, prompting more communication.
Over the next month, we will be rolling out a new advanced search feature which will allow members to be a lot more specific in their searches. The addition of the new interests should mean that members are presented with much more accurate search results, leading to more matches with people looking for similar experiences.
Of course, as a partner, the benefit of introducing these changes is that you’ll start to gain a better understanding of your members and what makes them tick, which in turn will mean that you can tailor your marketing campaigns to target specific interests and/or niches.
A newsletter will be sent to all members on the adult network next week, encouraging them to complete their new characteristics and interests to ensure they’re featured well in search results. We’re hoping that this will drive more traffic back to the sites but also lead to an improvement in the quality of profiles.
We would recommend taking a look at the new profile characteristics and interests next week and reviewing which of them you may wish to use as keyterms in your PPC campaigns moving forwards to get the best possible quality of traffic to your sites, increasing conversion.
As always, your Partner Manager is on hand to answer any questions that you may have. If you’d like to know any more about the changes, feel free to get in touch.
B2B Marketing Manager
White Label Dating