White Label Dating’s re-focus pays off, with significant increases in registration volume, paying subscribers and conversion levels

Windsor, 10th August 2017: White Label Dating, the leading dating monetisation partner, has seen significant growth across their platform in July with a 10% increase in paying subscribers versus March, a 10% month on month uplift in daily registrations and a 33% increase in Casual conversion in the last year. The platform’s exceptional performance comes as a result of new revenue opportunities for partners to take advantage of and the ongoing high performance of the platform.

As well as relaunching its US division in May, offering competitive revenue shares in this territory, White Label Dating also released a variety of new niches on their Mainstream and Casual networks. New niches include vegetarian, vegan and preferences for facial hair. Following the release of a new and improved White Label Dating Design Tool, partners were able to quickly take advantage of these new opportunities and launch sites faster than ever before.

A combined focus on expanding opportunities available for partners and an increase in high quality traffic being sent to the White Label Dating platform led Mainstream conversion rates to increase by 10% since December 2016, while Casual conversion rates have increased by 33% since June 2016.

White Label Dating launched in 2003 with no external investment. The company helps people make money from online dating by enabling brands, marketers and affiliates to power their own fully-branded dating sites or monetise their dating traffic. With over 1,000 partners, 10,000 live sites, and 100s of niches available, White Label Dating operate across seven territories, including the UK, USA and Australia.

Steve Pammenter, CEO of White Label Dating commented on the results:

“I’m delighted to see such fantastic results. Our focus over the past year has been to expand the monetisation opportunities for our partners and to find new ways to help them grow their accounts but above all it’s been to return to our roots as a Partner-led SaaS business. I’m really proud to have such a strong team and such committed partners. Results like this leave us confident that no other White Label providers offer a comparable level of service and support to their partners and this strong performance paves the way for further growth throughout the latter half of the year”.

– ENDS –

About White Label Dating

Launched in 2003, White Label Dating is a leading software as a service business that empowers brands, marketers and affiliates to power their own branded online dating sites. White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing.

Providing services for more than 1,000 partners and with 55 million registrations globally, White Label Dating operates across seven international territories including the UK, USA, Australia and South Africa.

White Label Dating is part of Venntro Media Group. Venntro is an alumni of the Tech City UK Future Fifty programme, a City A.M. Leap 100 company and was named one of LSE’s ‘1000 Companies to Inspire Britain’.