London/Windsor: White Label Dating®, the award-winning online dating software and services company, today announce the appointment of John Ray to their senior leadership team as Chief Revenue Officer.
Ray, who held various roles at Google over the last decade, most recently held the role of Industry Head of Lead Generation. Heading up an international team, he worked extensively with high-profile dating industry brands, such as Match.com, eHarmony and White Label Dating, to support them in driving qualified traffic and aligning traditional marketing strategies with online acquisition.
Ray joins White Label Dating tasked with expanding the company’s business development function, leading continued growth in the UK and internationally. With an emphasis on the USA, he will be committed to further strengthening existing partnerships by growing the portfolio of services offered to White Label Dating partners.
Steve Pammenter, Co-founder and COO of White Label Dating, said:
We are delighted to welcome John to our team. As we place further commitment to growing our dating business in the USA, the expertise John brings to our board will be invaluable.
About White Label Dating®
Launched in 2003,White Label Datingoffers a platform for brands and individuals to power their own dating sites that currently includesThe Independent,Evening Standard,Bauer Media andDennis Publishingas partners.White Label Datingprovides the dating software, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest.
WhiteLabelDating.comis part ofGlobal Personals Ltd. With annualised revenues approaching £50 million, the company has received a collection of accolades including fastest growing company in the South East, UK, in the Deloitte Technology Fast 50 and Deloitte Technology Fast 500 EMEA (2010-2013), highly ranked in The Sunday Times Virgin Fast Track 100 (2010-2013) and the European Media Momentum Top 50 (2011- 2013).WhiteLabelDating.comhas also won ‘Best Dating Software Provider’ for three consecutive years (2010-2012) at the industry awards,iDate.