Blog thinks global and acts local in USA

18 May, 2010 – (WLD) the international leader in customer focused, flexible & scalable online dating systems, today announces a suite of customised upgrades and conversion tools to its USA platform making the platform as American as apple pie.

To coincide with the addition of a further one million active USA member profiles, a team of local writers have refreshed copy, currency and images across the platform to ensure an authentic all American dating experience for members and to drive conversion. The newly customised platform goes live on 18 May 2010, with full functionality and features, including recommendations from one member to another based on behaviour rather than profiles.

USA specific dates, seasons and events, such as Thanksgiving, Black Monday and Fall are also now built into a customised local programme of partner promotional emails and CRM tools to support brand engagement and membership conversion throughout the year.

Steve Pammenter, Director of Partnerships at comments: “Dating has a different meaning in many countries around the world and for the USA, it’s a way of life. Since we launched in the USA back in September last year, we’ve seen really strong growth and with the improved member experience, we believe this offers a great opportunity for partners to communicate even more effectively.”

This announcement highlights the authentic member experience partners can expect as part of’s ongoing international partner expansion strategy. Global Personals recently launched the platform in South Africa to continue to offer new opportunities to partners and brands around the world and expects to announce additional international launches in the near future.

Globally, now runs over 4,000 dating sites around the world.


About a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites. WhiteLabelDating.coms services include the provision of the backend system requirements, software, billing and customer support, as well as database management.

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