Recommended Members’ and new ‘Icebreaker’ tools boost performance
24 May, 2010 – WhiteLabelDating.com (WLD), the international leader in customer focused, flexible & scalable online dating systems, today announces that 7-day conversion on its general network increased by 36% in the UK over the last quarter and by 33% across international platforms.
The company attributes this strong performance to the introduction of innovative tools such as Recommended Member, which highlights relevant matches to users; Icebreakers, which allows new members to send out an introductory message to hundreds of potential matches and Inbox Filters, which enables members to manage communication settings according to preferences to avoid being inundated with incoming messages.
The UK-based business provides software and services to enable brands and individuals to create their own online dating sites. In 2009 it introduced Recommended Member functionality to the platform following a partnership with IntroAnalytics, which uses behavioural preferences rather than those expressed in profiles, resulting in member introductions to other members where there is likely to be mutual interest. This function has directly improved member retention by 10% (9.9%) over the last month alone.
Member satisfaction has also increased by 47% over the quarter, largely due to members being able to filter their communication settings by age or location, allowing them to only receive replies that meet certain criteria and improving the chances of a suitable match. The introduction of these new tools has also led to a 139% increase in re-initial memberships as users choose to extend their subscriptions.
Steve Pammenter, Director of Partnerships at WhiteLabelDating.com, comments: “There are many statistics that prove it, but put simply the technologies and systems we have put in place are really working. Members are moving from trial to full paying subscriptions in greater numbers and faster than before. They are also extending their memberships as they get more out of the online dating experience. As a result, not only are partners earning more from their online dating sites, but members are having a richer and more fulfilling experience.”
WhiteLabelDating.com now runs over 4,000 dating sites around the world including the UK, South Africa, USA, Canada and New Zealand.
WhiteLabelDating.com, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites. WhiteLabelDating.com’s services include the provision of the backend system requirements, software, billing and customer support, as well as database management.
For more information, please visit us at www.WhiteLabelDating.com. Full resources including logos and high resolution photographs can be obtained from www.whitelabeldating.com/about-us/media
For further information, please contact:
Tel: +44 (0) 207 268 3076
Email: [email protected]