Blog invests in Customer Service and Moderation

Improvements see amount of scammers trying to register profiles fall by 58%

London, UK – 17 June, 2010 –, the international leader in customer focused, flexible & scalable online dating systems, announces in the last six months the amount of people trying to register disingenuous profiles on their platform has fallen by 58%. This dramatic improvement can be directly attributed to a more vigilant moderation system and increasing the size of the customer care team.

Customer security and helping members meet genuine people are WhiteLabelDating’s top priorities. The improved moderation system means that their dedicated moderation team, who work seven days a week, perform stringent checks before members’ details are published on the site, including:

· Profile text

· Every photo

· All diary entries

· First message every member sends

· All icebreaker messages

A “suspicious” button has also been created so that anyone who may be considered less than honest can be monitored on a daily basis until a final decision can be made.

As continues to see steady growth, they have increased their UK based in-house Customer Care team to 19, ensuring their customers always receive the best support. The company has introduced free phone numbers for all their members and receive an average of 300 phone calls a day. The team also receive 2,000 emails a day, all of which are responded to within three hours, with company policy that no member ever has to wait for more than 24 hours. These changes have seen cancellation rates fall by 23.9%.

Louise English, Marketing Director at comments: “We are committed to putting our customers at the heart of everything we do and are always seeking new ways to offer them the safest, easiest and hopefully fun experience possible. Unfortunately scammers are an industry wide problem and are becoming increasingly sophisticated, so we urge all online dating companies to invest in more stringent checks like this and make online dating safer and secure for everyone.”


About, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites.’s services include the provision of the backend system requirements, software, billing, database management and customer service support.

For more information, please visit us at Full resources including logos and high resolution photographs can be obtained from

For further information, please contact:

Katie Mowe

Brand & PR Manager, Global Personals

Tel: +44 (0) 7813 878 577

Email: [email protected]

Spread the love