Blog improves CRM with new Newsletter Tool

Customer engagement is top of business agenda

London, UK – 24 June, 2010 –, the international leader in customer focused, flexible & scalable online dating systems, today announces that their ongoing commitment to put customers at the heart of their business has been further realised by the launch of their new newsletter tool. Customers are now receiving improved communication, getting more frequent, relevant and bespoke emails that reflect their interests and the partner’s brand they registered with.
The tool provides the company with the ability to assess open rates, click throughs, bounces, upgrades and revenue from every email. This means they can fully understand the level of customer engagement and adapt the ongoing communication programme to give customers content they are truly interested in, as well as improving revenue streams for partners. The tool also allows very specific targeting by location and demographic information, as well as cross site targeting.

After reviewing off-the-shelf options, the development team decided a bespoke solution was necessary to meet their expectations. The newsletter tool was built in-house and took three months to develop. Rigorous planning, prototyping, developing and testing stages were conducted before the first email was sent. The tool currently sends out up to 4.8 million emails per week to the database, with deliverability monitored so that more emails arrive in customers’ inboxes with every campaign.

Louise English, Marketing Director at comments: “Our customers are our number one priority and knowing that we are communicating with them in an ever more engaging and relevant way is hugely exciting for us and our partners.  Customer feedback has been extremely positive and we look forward to engaging them even further with our brands as our insights develop.”
Phase two of the newsletter tool development is already underway, which includes more templates, improvements to the editor and greater integration with the customer journey.


About, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites.’s services include the provision of the backend system requirements, software, billing, database management and customer service support.
For more information, please visit us at Full resources including logos and high resolution photographs can be obtained from

For further information, please contact:

Katie Mowe
Brand & PR Manager, Global Personals
Tel: +44 (0) 7813 878 577
Email: [email protected]

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