White Label Dating achieves 50 million registrations

4th January 2016, London: Multi award-winning platform, White Label Dating, announced a major milestone today as the software provider hit 50 million registrations.

Founded in 2003, White Label Dating allows media brands and entrepreneurs to power their own branded online dating sites. The company take care of the dating software, infrastructure, customer support and more. The company has grown to power 25,000 sites across a range of niches, devices and price points – all with the mission of helping users make a connection to a life they’ll love.

Growth can be accredited to their success in the world’s largest online dating market, the USA. Although the company has had a presence in the territory for a number of years, White Label Dating saw revenue growth of 200% in 2015.

In addition to achieving 50 million registrations, 3.5 billion messages have been sent on the White Label Dating platform since its inception, a testament to its highly engaged member base.

Founder and CEO of Venntro Media Group, Ross Williams, comments:

“Reaching a milestone like 50 million registrations is a massive achievement for us. 2015 was a fantastic year; we signed many new media partners and welcomed on board a number of affiliate partners who transferred their portfolios over to our platform. We’re looking forward to welcoming more new partners in 2016, especially in the USA where the biggest expansion opportunities lie.”

“January is the most popular time of year for online dating, with high revenue generating opportunities, making now the best time for White Label Dating partners to take advantage of the industry leading conversion rates we offer our partners. With strong forecasts for growth in 2016, we’re looking forward to welcoming more new partners and reaching our next milestone.”

– ENDS –


Launched in 2003, White Label Dating offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media and Dennis Publishing as partners. White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest. is part of Venntro Media Group. With annualised revenues approaching £50 million, the company has received a collection of accolades including fastest growing company in the South East, UK, in the Deloitte Technology Fast 50 and Deloitte Technology Fast 500 EMEA (2010-2014), highly ranked in The Sunday Times Virgin Fast Track 100 (2010-2014) and the European Media Momentum Top 50 (2011- 2014).

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