WLD Partners feature in The Guardian Newspaper

Online dating continues to reach new levels of awareness. One of the top UK newspapers, The Guardian has featured some of’s partners in a recent article, “Finding love in later life.” The article talks about the over 50’s market and how online dating is becoming increasingly popular with the older generation. Discussing divorce rates and increasing life expectancy, the article describes how the older generation don’t want to be alone in their later years, they want to start dating and having fun with others. Going out for dinner and arranging holidays is not just for the young kids!

The articles states that “30% of men over 65 and a whopping 60% of women don’t live as part of a couple.” So this just shows that marketing to an older demographic will definitely pay off! Within the article it lists four over 50 dating sites, three of which are partners! The Senior Dating Agency and Senior Dating Group are discussed as being great over 50’s sites to join for free. The article also mentions and describes how the site has successfully targeted a slightly higher age bracket.

Have a read of the article at:

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