WhiteLabelDating.com launches Savage Hearts for Dennis Publishing
New dating service on bizarremag.com
London, 14 February: WhiteLabelDating.com provider of software and services that enable brands to create their own online dating sites, today announces the launch of Savage Hearts, a new online community offering social outlets for Dennis Publishing’s multi-platform brand, Bizarre.
The Savage Hearts site, designed and branded to reflect the interests of Bizarre magazine, offers online dating services and social networking functions to Bizarre readers. WhiteLabelDating.com provided the backend system requirements and database management tools needed to launch Savage Hearts as well as manage the customer service and technical support on an ongoing basis.
Simon Clark, Publishing Director, Bizarre Magazine, Dennis Publishing, said: “Savage Hearts has been a huge success amongst our online subscribers. During the soft launch we saw our membership reach over six hundred users.”
Members of Savage Hearts have access to a wide variety of features including: personal messaging, search functions, diary entries, profiles of the newest members and an auto-match facility. The site also gives members the ability to upload photos and send “winks” to other members.
Clark continues: “Savage Hearts has been a great way for Bizarre readers to connect. We have a strong and loyal community through the brand and it’s only right that we communicate and adapt our brand offering through multiple platforms. This allows Bizarre to push content and offer service wherever and whenever the consumer decides they need. WhiteLabelDating.com provided us with everything we needed to set up the functionality of Savage Hearts while allowing us to make sure that it had the look and feel of the Bizarre brand.”
Ross Williams, Chairman at WhiteLabelDating.com, said: “We are delighted to be launching this new project for Dennis Publishing. The Savage Hearts service is an exciting addition to Bizarre’s online offering and a great example of how our services allow clients to extend their brands online. The site provides customers with online dating and social networking functions that correspond perfectly with the existing media platform while generating a new source of revenue. We look forward to a continued relationship with Dennis Publishing.”