Blog increases partner marketing ROI according to research

London/Windsor, 27 December, 2013: The Greenlight Report into the marketing practices of the online dating sector has identified over fifteen sites belonging to partners as the most successful visible marketing campaigns on the web. The company attribute this to industry leading digital skills and account management support for all partners using the platform.

The dating industry is one of the world’s fastest growing sectors, receiving 87,1560 Google searches in September of this year alone., who celebrated ten years in business this summer, have grown to power over 12,000 online dating sites for a network of 1,700 international brands and individuals, demonstrating the sheer force behind the dating industry’s rapid growth., one of the company’s longest serving and most successful partners, were ranked number one in the integrated search league table, achieving a dominant share of voice in Natural Search and Paid Media listings. Steve Moylan, director of PlentyMore LLP, said:

We partnered with in 2006 after having limited success with on our own. I truly believe that the guidance, support and knowledge of the industry that has to offer is the true driving force behind our success.

In 2007, I gave up my job to work on dating full time and never looked back. Despite the longest recession in economic history, our dating business has grown from strength to strength. The expertise of each and every account manager that we’ve worked with has been invaluable.

Steve Pammenter, COO and Co-founder of commented:

Each of our account managers are Google AdWords certified and we place a great emphasis on the continued development of their digital marketing skills. We have a fantastic relationship with Google which allows us to provide our partners with direct insight into the latest search and advertising trends, as well as offering regular webinars and workshops with Google directly.

Dating is a highly competitive marketplace and the fact that so many of our partners ranked well for visibility and paid search is a real testament to the quality of industry-leading account management that we provide. I’m very proud of both the team and our partners.

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