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WhiteLabelDating.com expand into USA with appointment of Country Manager

WhiteLabelDating.com, the award-winning software and services provider to the dating industry, today announces further expansion plans into the USA with the appointment of Glenn Millar, who will serve as US Country Manager.

Glenn will oversee operations ‘on the ground’ in the US, and will be responsible for assisting with the implementation of the strategy and launch of WhiteLabelDating.com into the territory including securing partnerships, growing the customer database and regional team creation.

Based in San Francisco, Millar has a wealth of knowledge and brings best practices from diverse companies ranging from e-commerce to non-profit to Fortune 500. Founder of 3 ventures, including an offline dating community that achieved $5M in annual sales in 3 years, Glenn’s expertise ranges from brand strategy and affiliate marketing to User Experience and PPC/SEO. With prior consulting experience for a number of leading dating brands, Glenn is looking forward to growing WhiteLabelDating.com into this highly profitable market through a strong partner and affiliate network.

Matthew Pitt, Operations Director at WhiteLabelDating.com, comments:

“Glenn’s extensive experience in digital and general positioning strategy will be invaluable as we launch and grow the business into the US market. I’m pleased to welcome him to the team – 2013 looks like a very strong year for the company in this territory and we have some exciting developments in store.”

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