London, 12th January 2015: Nationally syndicated radio show Slow Jams chose White Label Dating as a strategic partner to launch their first online dating site, slowjamslove.com, the company announced today. The site will provide a third party revenue stream for Slow Jams by increasing brand equity and monetising their 2.5 million weekly listeners.
The newly launched online dating site will be promoted to the engaged audience of nationally syndicated radio show, Sunday Night Slow Jams. All promotional activity will be supported extensively on social media to further engage their community.
White Label Dating recently registered their 50 millionth member and has a network of over 1,700 international partners, with the largest portfolio of media partners in the dating industry. Other USA media partners include Alaska Dispatch News, San Diego City Beat, Los Angeles Newspaper Group and Paranormal Date.
R Dub, Director of Programming at Z90 and Magic 92.5, commented:
“Sunday Night Slow Jams is a loves songs and dedications show, so the brands work perfectly together. I’m excited to have a tool that fits so well with my program. So many of my listeners are searching for the “one”, and by partnering with White Label Dating we will add value for our listeners by bringing people together to find love.”
“Choosing White Label Dating as our strategic partner was an easy choice. Their business model suited us perfectly and thanks to their great team it’s been easy for us to work together from the start.”
Steve Pammenter, COO of White Label Dating, said of the partnership:
“We’re delighted to welcome Slow Jams to the White Label Dating network. With expert guidance and support from our industry-leading account management team, we’re confident that slowjamslove.com will add value for Sunday Night Slow Jams listeners and strenghten the Slow Jams brand even further. From experience we know that dating sites perform best when they tap into engaged communities, which is why this is the perfect opportunity for Slow Jams.”
If you’re interested in launching a dating site for your radio station, get in touch with the White Label Dating team by emailing [email protected].
Launched in 2003, White Label Dating offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media and Dennis Publishing as partners. White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest.
WhiteLabelDating.com is part of Venntro Media Group. With annualised revenues approaching £50 million, the company has received a collection of accolades including fastest growing company in the South East, UK, in the Deloitte Technology Fast 50 and Deloitte Technology Fast 500 EMEA (2010-2014), highly ranked in The Sunday Times Virgin Fast Track 100 (2010-2014) and the European Media Momentum Top 50 (2011- 2014).