Blog’s PR campaign sees new members rise by 275% makes them their Partner of the Month

London, UK – 20 July, 2010 –, the international leader in customer focused, flexible & scalable online dating systems, today reveals that is their ‘Partner of the Month’ as their latest PR campaign reaches more than 100 million people worldwide and increases new member figures by 275% in one month.

Maximising on the cougar trend – which had already seen traffic to the site more than double, conducted research looking at the benefits of women dating younger men. One of the key findings was on average, women felt four years younger than their real age if they dated a younger man. In the UK the story was covered in four national newspapers: The Sun, Daily Mail, Daily Express and The Star. It also featured on GMTV and several large websites and radio stations including Smooth FM and Heart FM. Worldwide the story reached India, Thailand, Australia, and was covered on Fox News in America. The equivalent advertising spend would have exceeded £100,000.

Steve Pammenter, Director of Partnerships at WhiteLabelDating, comments: “We are delighted that played to the news agenda and took advantage of the cougar trend so effectively. Traffic levels and new member figures rocketing exemplifies that clever PR, combined with an effective PPC campaign can make a huge impact to online businesses.”

Darryn Clarke, CEO of comments: “This PR campaign exceeded all of our expectations, reaching millions of people for a relatively low cost. This not only raised brand awareness, but delivered key messages that celebrated what can offer, breaking down any hesitations people may have about joining our site.”

A selection of the coverage can be seen here:,2933,591568,00.html


About, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites.’s services include the provision of the backend system requirements, software, billing and customer support, as well as database management.
For more information, please visit us at Full resources including logos and high resolution photographs can be obtained from

About is a toyboy dating site which is part of the platform. It has been established in the UK for ten years. The site has recently expanded into the USA, South Africa and Ireland. Visit for further information.

For further information, please contact:
Mel Kirk, Global Personals:
Tel: +44 (0)1753 271 280
Email: [email protected]

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