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Windsor/London UK, 29 August 2013: Following the termination of all white label dating services from,, the award-winning software and services provider, is partnering with the IDE Group owned company to ensure the smooth migration of their complete member database.

The migration will allow any current partners of to continue to earn revenue from their existing members. is also offering all previous partners of the a 100% revenue share for six months when they launch a new site on the company’s platform.

Launched in 2003, gives brands and individuals the opportunity to power their own dating sites across seven English speaking territories. The platform boasts a ‘site niching facility’ (allowing partners to tap into specific interests), mobile platform, payment processing, an eCRM programme and more. The expert customer care team boast retention rates of over a third, contributing to industry leading LTVs (Lifetime Values). All the partner has to concentrate on is driving traffic to their site.

IDE Group chose based on their extensive knowledge of the competitive dating service provider marketplace, which allowed them to conclude that the platform and service was the best performing in the industry. Martin Higginson, Director at IDE Group, comments: are an incredibly efficient platform, offering partners immense opportunities for profitability. We wanted to offer our loyal partners the best possible alternative solution to our platform, and with rapid revenue growth, an unrivalled partner account management team and 24/7 quality customer service, fitted the bill. We are confident that they can take our partners’ online dating businesses to the next level. The company is providing a smooth transition for our partners and a great future experience for current members. Operations Director, Matthew Pitt, adds:

It’s been great doing business with IDE Group and I’m pleased that Martin and the team chose our platform as the best performing offering in the marketplace. Our dating business continues to grow at an impressive rate, providing our partners with quick revenues in a forever-evolving industry. We look forward to welcoming new partners from on board.

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Launched in 2003, is the multi-award winning dating platform, powering 11,000+ dating sites internationally for webmasters, affiliates and publishers. Voted No.1 dating platform (2010, 2011, 2012), our hosted ‘out-of-the-box’ dating application allows you to create your own dating brand and site portfolio, complete with membership database that can be targeted by niche. provide the software, membership database, payment processing, customer support, hosting infrastructure and much more. We operate in all major English speaking dating markets globally and our partners benefit from up to 65% of initial and recurring sales and lifetime revenues up to $130. You provide your brand, website design and marketing and we do the rest.

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