Today, White Label Dating® Gold partner Kevin Gibbons and his Social Media Manager, Elizabeth Marie, talk to us about the success of the WeLoveDates brand. They talk developing a portfolio, the best marketing techniques, and how to build a profitable dating brand.
Tell us a bit about your portfolio/brand.
WeLoveDates is an online dating site servicing seven countries, with 168 niche based and location based sites under our umbrella. We also have an award winning blog, which aims to serve as a one stop shop for the best dating advice on the web.
How do you market your site?
We focus on social media marketing very heavily; we’ve found it’s the best way to support our current members and make our presence known to new ones! Through Twitter, Facebook, YouTube and Google+, we have been able to establish a good reputation as a trusted authority on dating. That means potential members generally aren’t hesitant to sign up and then, of course, upgrade, because they know the brand. Currently, we’re getting our brand in front of millions of singles on a daily basis.
What’s your most successful marketing channel? Why do you think that is?
Social media platforms and our very successful dating advice blog serve as our main marketing channels. Through them, we’re able to reach the right audience; they’re the people that are looking for the services we have to offer naturally, which means we can give them what they want without coming across as too salesy or spammy. They’re looking for us and we’re here for them!!
What makes your brand different?
Under the WeLoveDates umbrella, there are hundreds of niche and location based sites. This is because we know that a one size fits all approach just doesn’t work. We strive to personally connect with our members through Twitter or Facebook and we’re always available to give last minute dating advice – it’s our USP as it’s something that a lot of brands don’t do.
What three pieces of advice would you give to someone looking to build a successful dating brand?
- Don’t just set up a site and walk away. Engage your members and potential members to see the best return on investment.
- Retention is just as important as new sign-ups. Don’t forget to give your current members the support they need.
- Capitalise on social media. It’s one of the most effective marketing channels when it’s done right and it’s free!
If you’d like more advice about how to fulfil your dating brand’s potential, get in touch.