Spending their working day giving lifestyle advice to the likes of Holly Willoughby and Kerry Katona, The Speakmans made the decision to move into the realms of online dating to further extend their service offering directly to the consumer, in line with their motto, ‘changing lives for the better’.
With large and active social media communities including over 800,000 Twitter followers, a regular TV spot on ITV’s This Morning and a guest column in Love it! magazine, The Speakmans were well positioned to utilise their existing solid fan base to create a successful dating site. Cross-promoting their dating site over a number of channels, the husband and wife duo have seen rapid growth in the number of new members registering to SpeakmanDating.com since launch.
Of their dating site, Nik and Eva said:
“When we met, our life dramatically changed for the better as life takes on a whole new meaning when you have someone to share it with. Over twenty years later we are happier than we have ever been as our love for each other continues to grow. Our goal is to help you find the love that we have, right here on our dating site.”
The Speakmans are a great example of the opportunities for brands and personalities to engage and extend their communities with online dating, whilst exploring additional revenue channels.
Welcome on board, Nik and Eva Speakman.