Nick’s take on life in the partner team

Today we’re putting B2B Web Designer, Nick Mckay, in the spotlight. Find out how Nick adds that extra bit of sparkle to our partners’ dating sites.

Wed designI joined White Label Dating® in September 2013 as a B2B web designer supporting the account management team. Prior to this, I worked in a two-man design studio for a company in the business and education technology sector. Having been at White Label Dating® for over eight months now, I can’t believe how time has flown by. Working here has been a great step in my career.

The learning opportunities that exist at the company are tremendous; with such a diverse and experienced team, you’re never short of an opportunity to pick up something new.

My day to day role sees me working with the White Label Dating® partner team and our network of over 1,700 B2B partners to provide quality design resource. I complete tasks as simple as creating web banners for online cross-sell programmes and as complex as building a new fully-branded dating site.

This means I get to work on a huge variety of projects every day because every partner is looking to create something different for their dating brand. The variety is great as I have the opportunity to create designs targeting a huge number of different audiences across the dating industry. During my time in the team at White Label Dating®, I have begun the process of amending our interview process, revamped our user verification emails, and generated a clear return on investment for clients, allowing them to achieve better click-through-rates and increase the number of registrations to their sites.

I am proud to be part of this company, which seems to be ever-growing. Having the chance to take on new challenges and shape the company’s future through my work, opinions, and ideas, is the reason I am really enjoying my time here. It’s also the reason why I’m excited for the journey ahead.

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