London, 16 October 2008: NeoCom Media, together with WhiteLabelDating.com (WLD), are launching online dating services on Gay.co.uk, a high end lifestyle site.
In addition to fashion, shopping and travel news and information, users can access the dating site via a tab on the main web page, where they may search for dates from an extensive member base of gay subscribers, aged 18 to 80 years old. The site it set to go live at the end of October.
NeoCom Media owner Chris McEldowney decided to add dating services to Gay.co.uk after the success of his adult dating site Adult.Chat.co.uk, which launched in February 2008. WLD will provide the backend systems and management services for the site as well as full access to its gay members.
Chris McEldowney, Project Manager, NeoCom Media, said: “I am thrilled to be launching this brand new dating service on WLD’s platform. Our other site, Adult.Chat.co.uk, experienced such high user conversion rate and proved so successful in terms of user retention that we chose to partner with WLD again for Gay.co.uk. They provided us with everything that we needed to roll out this exciting new application.”
Ross Williams, Chairman and Founder, WhiteLabelDating.com, said: “We are always pleased to launch additional dating sites for our customers following the success of previous sites. Gay.co.uk provides excellent lifestyle content to its users and the addition of online dating will give its users the opportunity to meet people with similar interests while opening up an additional revenue stream for the site.”
-ends-
About WhiteLabelDating.com
WhiteLabelDating.com, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites. WhiteLabelDating.com’s services include the provision of the backend system requirements, software, billing and customer support, as well as database management.
For more information, please visit us on the web at https://www.whitelabeldating.com
For further information please contact Elisabeth van der Mandele at Braben on 020 7566 2990 or [email protected]