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Independent Digital partners with WhiteLabelDating.com to manage its online dating business

Independent Digital partners with WhiteLabelDating.com to manage its online dating business

London, 18 February 2009: Independent Digital, the digital arm of Independent Newspapers Irl Ltd, together with WhiteLabelDating.com (WLD), provider of software and services that enable brands to create their own online dating sites has today announced the re-launch of TheMeetingPoint.ie on WLD’s platform. TheMeetingPoint.ie is the dating portal for Independent Newspapers Ireland whose titles include the Irish Independent, Sunday Independent, Evening Herald, HeraldAM and Sunday World.

In addition to re-designing the web page, WLD will offer its technology and support to the existing Independent users. Visitors to any of the Independent Ireland-based newspaper sites, which include Independent.ie and Herald.ie, can access the combined dating facility via a link on the publication’s homepage.

Mark Lawlor, Commercial Development Director for Independent Digital, “We chose WLD simply because they are the best. Every website we operate is a ‘work in progress’ so when we ind a supplier that is creative, versatile and fluid in delivering a service, this fits with our philosophy, it’s a match made in heaven! Finding the right mate, friend or lover is a very personal thing; we look to position ourselves not as an answer to the maiden’s prayer necessarily, but as a dependable, affordable and most importantly dependable intermediary. TheMeetingPoint.ie has proven successful in the past as a matchmaker, we expect with continued input from our customers this success will continue into the future.”

Ross Williams, Co-founder and Chief Executive of WLD, said: ‘We are delighted to be providing this improved service for Ireland’s leading media company. Independent Digital is a global brand and this partnership brings WLD into new territories whilst providing an excellent opportunity for WLD to cement its reputation as a leading white label dating provider.”

WLD has also launched online dating platforms for high-profile publishing brands such as Maxim, Bizarre, FHM and Zoo.

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About Independent Digital

Independent Digital is the digital division of Independent Newspapers Ireland Ltd and is responsible for the operation and commercial development of various digital business across the group. Our vision is one of evolution through innovative use of technology coupled with group synergies locally, regionally and across continents. Attuned to global trends online, Independent Digital effectively leverages the depth and reach of its sister companies to effect change and deliver value benefits to our customers.

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