How to launch a White Label Dating site

To help you get started with launching your own online dating business, here’s a rundown of everything you need to know about operating a White Label Dating site.

Countries we operate in

White Label Dating operates in all major English-speaking countries. The 7 territories we operate in are the United Kingdom, Ireland, Australia, New Zealand, South Africa, Canada and the USA.

Our networks

We operate a range of networks tailored to members’ needs. These are General, for those looking for a long-term, romantic relationship; Mature, for the over 40s looking for a long-term romantic relationship; Adult and Casual, for those looking for short term relationships and flings; Alternative, for members who enjoy an alternative lifestyle; Christian, exclusively for Christians; and Gay.

You can set up a niche site on any of our networks. We recommend setting up multiple sites on different niche networks. This is because niche traffic is often cheaper to acquire and members are typically more engaged, as they receive a more tailored online dating experience. It also gives you the opportunity to cross-sell members between sites, offering them a better dating experience without losing them to a competitor.

Launch niche sites quickly and with ease

How well each niche works for your site depends on your marketing activity. Where you market, how much you spend, the quality of traffic, price points and branding are all factors that affect site performance. For recommendations on which niches and networks are most suitable for your site, get in touch with the partner team today.

Remember that there’s no limit to how many sites you can launch. You can create sites in multiple territories and on multiple network. We’d recommend that for each brand, you set up subdomains and launch sites in various countries. For example, and

How the revenue share model works

There are no upfront costs when you set up a White Label Dating site! We don’t charge to use our services – we operate on a fair and transparent revenue sharing model that means we only make money when you do.

We provide the customer care, infrastructure, payment processing, anti-fraud measures, member database, reporting, and continuously invest in enhancing the product and user experience. All the partner has to focus is on is building a brand and driving traffic to their site.

How often you get paid

Partners are paid every two weeks, providing they meet the minimum revenue generated threshold of £200. This ensures a steady flow of cash, funds are paid directly into partners accounts. To find out more details about the banking information we need from you, please click here.

If you’re thinking about setting up a site on the White Label Dating platform, here’s what you need before you get started.

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