On Wednesday, we promised that we’d be providing you with a roundup over the week of all of the developments that we’ve been rolling out across the platforms over the past month.
So without further ado…
We know that dating sites can tend to attract “lurkers” – those people who join but don’t pluck up the courage to make contact with anybody or even upgrade to full membership.
To address this, we were very excited to implement our new Icebreaker tool. The tool allows members to send a “one off” introductory email to a group of individuals between their chosen age ranges and location, free of charge. This immediately saw a huge improvement in conversions, with the overall rate going up by 26% over the last month alone. This one off free communication allows members to make contact with other members, establishing connections which they’re then more likely to upgrade to be able to maintain.
Combined with the ability for members to filter their communication settings, this means that they’re able to hear from members that only match their criteria – yet further increasing satisfaction and helping them find suitable matches.
“Overall conversion up 26%”
It’s our sole task to help you make your sites the best that they can possibly be, delivering on their revenue potential.
If you’re interested in learning about new ways to drive more traffic to your sites or to get the most out of your marketing campaigns, don’t hesitate to get in touch.
As always, we’re available to speak to you on 01753 271280 or alternatively by email at[email protected].
We’d like to thank you for your continued support to our partnership. We’re glad to see such improvements to the conversions across the platform and are confident there’s never been a better time to be driving traffic to your sites.
Further updates will follow over the coming days but should you have any questions, don’t hesitate to get in touch.
B2B Marketing Manager
White Label Dating